« Continue Browsing

e-mail article Print     e-mail article E-mail

Anna G. Larson, Published August 10 2012

Personal shopping can help revamp wardrobes

FARGO – Personal shopping isn’t just for celebrities.

Local stylist Mbang Umanah of Ultimate Image in Fargo is a consultant and personal shops with Fargo-Moorhead area clients. She also transforms clients’ wardrobes by showing them new ways to wear their clothing.

“I do closet makeovers like you see on ‘What Not to Wear,’ ” she said.

Her typical clientele is women in their 40s and 50s, but she has shopped for children, teenagers, college students entering the work force, male and female professionals, and models.

“Personal shopping can help anyone revamp their wardrobe and keep it up to date and stylish,” Umanah said. “It is a great way to step out of the box in fashion, try new things, define your style and boost your confidence.”

She said many people use personal shoppers during transition periods in their lives, such as after extreme weight loss or when entering or re-entering the workforce. People who don’t have time to shop for themselves or people going to specific events also hire personal shoppers, Umanah said.

When personal shopping, the stylist said she usually goes shopping for an hour by herself to “get a feel for what’s out there.” Next, she brings the client with to try on clothing, and they shop together.

The price for personal shopping depends on the length of the shopping period – typical hourly rates are $40 to $50 Umanah said.

In-store personal shoppers are free at stores like J. Crew, Bloomingdales and Nordstrom. Both Clothes Mentor and Apricot Lane in Fargo offer free in-store personal shopping.

“Personal shopping is all about you,” said Shantelle Peterson, manager of Clothes Mentor.

Helping people create stylish looks is one goal of personal shopping Umanah said, but the most important thing is “helping them feel confident inside and out."