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TJ Jerke, Grand Forks Herald , Published July 28 2012

Google sends rep to North Dakota

Craig McFadden of Cavalier, N.D., fell into the world of online video-sharing at the right time.

After graduating from Cavalier High School in 2005, he moved out to the San Francisco Bay Area to attend Stanford University. He graduated in 2009 with a degree in economics.

While there, his academic advisor got him a job as an intern with a small start-up company called YouTube. Bought by Google in 2006, the website now allows billions to watch and upload their own videos.

“It was very exciting, things happened really quickly,” McFadden said. “It took off in a matter of months after I started.”

He was in Bismarck Friday as a representative of Google. Sen. John Hoeven, R-N.D., invited the company to host a one-day seminar aimed at helping small businesses develop their own websites, or expand their current online presence.

“It’s clear there is a big entrepreneurial spirit in North Dakota,” McFadden said. “Being able to start something with them and watch it grow is great.”

The 24-year-old said he now develops partnerships with musicians and record labels to livestream music festivals and concerts. “Everyone is pretty excited to work with us. On the business side, things happen quickly and there is always something new to work on.”

McFadden and three team members have livestreamed events such as the July 26 Madonna concert in Paris and the annual four-day Bonnaroo Music Festival in Manchester, Tenn.

He currently is obtaining contracts to livestream next week’s Lollapalooza music festival in Chicago.

McFadden said he was always interested in business and technology, so to land a job working for one of the largest internet companies was pretty exciting.

“It’s great getting to grow relationships and pull events together on short notice,” he said. “I like the conversation that happens on the Web and how excited users are by the things labels bring them.”