« Continue Browsing

e-mail article Print     e-mail article E-mail

Shawn Ristvedt, Hawley, Minn., Published July 27 2012

Quit crying wolf about the weather

Clearly the local television station KVLY is gearing up for the 2012 London Olympics in their own, obtrusive way. Over time, KVLY and the other local television station have created a sense that an event of any significance such as the Oscars, the Olympics, etc. will inevitability be interrupted to bring us even the most minor, insignificant weather advisory. I use the term insignificant very specifically, since KVLY just warned this area of a “SIGNIFICANT” weather advisory – storm some 250 miles away in the Lake of the Woods area, moving easterly no less, and ending 10 minutes after this sudden warning was given.

When there are truly significant weather issues, it’s understandable to interrupt programming for those who might not hear a tornado siren or are unaware of the sounds and sights of bad weather outside their windows. What the local TV stations tend to do when it comes to these breaking weather reports smacks of sensationalism from some distorted desire to be seen as our weather leaders rather than legitimate advisers. Unnecessarily worrying people when they inflate insignificant weather reports by interrupting programming is not helpful.

Perhaps instead of scrolling a warning that cirrus clouds might be forming in South Dakota, the local stations should scroll the story of the boy who cried wolf, a significant warning all should be aware of.