Published July 15 2012
Microsoft ends online marriage with NBC to pursue building its own online news serviceSAN FRANCISCO — Microsoft is pulling out of the joint venture that owned MSNBC.com, freeing the world's largest software maker to build its own online news service.
The breakup announced late Sunday dissolves the final shreds of a 16-year marriage between Microsoft Corp. and NBC News, which is now owned by Comcast Corp. The relationship began to unwind in 2005 when Microsoft sold its stake in MSNBC's cable TV channel to NBC.
NBC is buying Microsoft's 50 percent interest in the MSNBC website for an undisclosed amount. MSNBC.com will be rebranded as NBCNews.com, and readers who logged into MSNBC.com late Sunday were automatically redirected to NBCNews.com.
The website will move its headquarters from Microsoft's corporate campus in Redmond, Wash., to NBC News’ longtime home in New York.
The online divorce stemmed from the two partners’ desire to gain greater control over their digital destinies as the Internet becomes an increasingly important part of their businesses.