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Jessica Ballou, Published July 08 2012

It's My Job: Manager oversees long-awaited DSW store

FARGO – If you walk by Jeremy Weidner wearing a pair of brand-name shoes, chances are he could name the brand within a few seconds.

As store manager of DSW (Designer Shoe Warehouse) at 4436 13th Ave. S. in Fargo, it’s just part of the job. Even though Weidner’s only been manager since the store opened three months ago, he still surprises himself with knowledge of different brands.

Before joining the shoe emporium, he worked at Kohl’s in Fargo for nine years, a year and a half of that with shoes. Then he worked at Bed, Bath & Beyond in Fargo for nine years, eight of them as manager.

Q: What do you like most about working here?

A: I like the way they take care of their employees. Their thing is to be America’s favorite place to work and America’s favorite place to shop.

It’s a really good company. We talk about passion and fun; it’s not just, “Oh, I have to go to work again today.”

What is the most challenging aspect of your job?

Learning everything all over again.

I’m used to having every answer, especially after having worked at Bed, Bath & Beyond for so long.

What has the community response been, even though the store has only been open for a few months so far?

It’s been really good. I’m surprised at how many people knew about DSW before the store opened.

People were saying, “I’m so excited you’re here now.”

The grand opening was a lot of fun. People were dancing at the door, one woman was praying, saying, “Thank God!” as she walked in, and one lady cried.

What is something people may not know about DSW?

We have 24,000 pairs of shoes in store on average.

The company opened their first store in 1991.

As of June, there are 336 stores.

Do you mostly get men or women shopping here, and why do you think that is?

Mostly women. A lot more women than men. There are a couple women who come in once a week on their lunch break to look at shoes.

We get new shipments twice a week, and if we aren’t ordering any more of a particular shoe, they’ll get clearance and then they’re gone.

Is there anything you don’t like about working in a shoe store?

The mess. It’s amazing how many shoes (women) can pile up.

We had some women come in, and they probably tried on 25 pairs of shoes. I think they each bought three, but they tried on a lot of shoes. We call them shoe parties.

It’s fun when people find what they’re looking for.

Readers can reach Forum reporter Jessica Ballou at (701) 235-7311