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John Wheeler, WDAY, Published June 23 2012

Weather Talk: Social media providing info that isn’t always good

The social media have gradually permeated into the news and information business to the point that they now have become a key element. WDAY-TV has a Facebook page as well as a Twitter account, which we use to try to engage people in such a way that they might be inclined to watch our news programs.

One great advantage of these media is the sharing of photographs and videos, which can be extremely helpful in times of severe thunderstorm activity. One downside of these social media is the way in which misinformation can be passed along as easily as good information. Someone may post a picture of a thunderstorm and then someone else misidentifies the picture as being a wall cloud and then other people reading the post are misinformed.

It a process in which there is a great deal more information available, but some of it is not very good information. In this case, more is not necessarily better.

Have a weather question you’d like answered? Email weather@wday.com,

or write to WDAY Stormtracker, WDAY-TV, Box 2466, Fargo, ND 58108

Read the blog at http://stormtrack.areavoices.com