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Angie Wieck, Published May 31 2012

Seven Sisters Spirits south of Detroit Lakes offers vast variety, different offsale experience

DETROIT LAKES, Minn. – Boasting a selection of more than 300 craft beers and 3,000 different bottles of wine, the owners of Seven Sisters Spirits near here hope their new liquor store becomes a shopping destination for customers rather than the typical package store experience.

“Most people think of a liquor store as you dash in, you get something and you run out,” said co-owner Corey Maple.

Maple aims to change that perception by offering a store where customers are encouraged to take their time to shop, to sample and to learn about what is available. Through ongoing training and a focus on customer service, Maple is confident his staff will be able to help customers find the perfect selection for any occasion.

The business is owned by siblings Jay Malstrom, Brad Malstrom, Melissa (Malstrom) Rensch, Corey Malstrom and Maple, who became friends with the Malstroms while spending summers at Lake Melissa near Detroit Lakes.

Seven Sisters Spirits got its name from the tale of a local settler who is said to have named lakes Ida, Maud, Eunice, Sallie, Melissa, Lizzie and Lida after his daughters. The group agreed the name was well- suited to the design and representative of their strong ties to northern Minnesota.

Jay Malstrom is credited with the idea of opening a liquor store in Detroit Lakes several years ago, but an ordinance prohibits privately owned liquor stores from operating within city limits until the city reaches a population of 10,000.

So the group decided to buy the former Malstrom Real Estate building and land from the Malstroms’ mother, Marlene. The location is close to Detroit Lakes, sitting near a junction of Highway 59, South Melissa Drive and County Road 17, three well-traveled lakes-area roads.

Maple, who owns a liquor store in Mendota Heights, entered the partnership with some valuable off-sale experience and industry contacts who enabled the group to purchase products from the Twin Cities that are not typically distributed in this area.

“Part of the idea behind that is just to go the extra mile for the customer in order to give them a selection that they can’t really find anywhere else,” Maple said. “That’s the basic mantra of the whole business.”

That large selection is showcased in a wine “Value Wall” and a craft beer “Build-Your-Own-Six-Pack” section.

The “value wall” features wines priced between $8.99 and $12.99. Shoppers can mix and match any six bottles for $60.

The “Build-Your-Own-Six-Pack” section allows customers to pick up to six different beers to fill their six-pack. Customers can try different craft beers without having to purchase an entire six-pack.

New business

Name: Seven Sister Spirits

Hours: 8 a.m. to 10 p.m. Monday through Saturday

Address: 25275 S. Melissa Drive, Detroit Lakes, Minn.

Phone: (218) 847-2337

Readers can reach Forum reporter Angie Wieck at (701) 241-5501

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