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Published March 04 2012

Sister of Jeffrey Dahmer victim calls Milwaukee walking tour of serial killer's haunts ‘evil'

MILWAUKEE — The sister of one of Jeffrey Dahmer's 17 victims joined others in protesting a Milwaukee walking tour of the serial killer's haunts Saturday, calling out to tour organizers that they were “just as evil” as Dahmer himself.

Janie Hagen's brother, 25-year-old Richard Guerrero, disappeared in 1988 and was one of the first young men Dahmer is known to have murdered. On Saturday, Hagen criticized the new walking tour as merely an attempt to make money by turning her brother's murder into macabre entertainment.

“This whole thing opens up a lot of old wounds, a lot of painful memories,” Hagen said while holding a sign calling tour-organizer Bam Media and Marketing heartless. “It's that same hurt all over again.”

The new walking tour of places where Dahmer trolled for victims drew attention this week after criticism prompted online deal-maker Groupon to take down a promotion for discounted tickets. But Bam Media said it would not cancel what it calls a legitimate exploration of criminal history.

Hagen was one of about 20 protesters who followed the first small tour group of four customers Saturday. The protesters chanted, “Stop the tour,” but generally kept their distance.