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Tom Schoenfelder, Published January 02 2012

Clarification of ‘invisible fence’

The recent coverage and video of the dog rescued from the Red River showed the courage of our first responders and their compassion for animals.

Reports did indicate that Jake wandered because his “invisible fence” stopped working. As the company whose brand name “Invisible Fence” is often mistaken as the generic name for the industry, we wanted to clarify that this was not an Invisible Fence Brand system and also explain the difference between Invisible Fence Brand and other brands.

Invisible Fence Brand is the only electronic containment company with a 99.5 percent success rate. Invisible Fence Brand is the only form of pet containment recommended by four out of five veterinarians. Invisible Fence Brand solutions are sold and serviced exclusively through our international network of certified, authorized dealers and, even more importantly, include expert training for both the pet and the owner. Invisible Fence Brand has kept more than 2 million pets safe in their yards.

As part of our commitment to pets and their safety, we’ve taken our dedication beyond the home and committed to Project Breathe, a program we initiated that provides pet oxygen mask kits to first responders in emergency situations. Donated masks have been used to resuscitate animals suffering from smoke inhalation and also from ice rescues, like Jake.

As the owner of Invisible Fence Brand of Fargo, I am currently coordinating a donation with the Fargo Fire Department. For more information, visit www.InvisibleFence.com/O2.