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Heidi Shaffer and Dave Olson, Published October 14 2011

Trade Talk: Herberger’s goes high-end

The metro’s two Herberger’s stores are taking a step into higher-end fashion with their new expanded shoe sections.

The stores at both Fargo’s West Acres mall and the Moorhead Center Mall got the update over the summer and has shoppers taking notice, said Tom Volz, Moorhead’s manager.

“With our shoe department, the wow factor is back at the Moorhead mall,” he said of the new area that tripled the space dedicated to footwear.

Fargo’s expansion doubled its department’s footprint and added 332 new styles, including brands such as Calvin Klein, Jessica Simpson, Steve Madden and Fergalicious – a brand by Black Eyed Peas star Fergie.

The focus is to bring in trendier, up-to-date styles, said Penny Gronke, Fargo’s manager.

“It’s a lot of heels, platforms and boots,” she said.

The section’s makeover includes new décor (complete with chandeliers), more space and increased customer service, Gronke said.

The Fargo and Moorhead stores are among just 20 of the company’s 200 stores nationwide that got the update.

“I think it’s just a risk (Herberger’s) took, saying, ‘Let’s try this and see what benefit the store gets out of it,’ ” Gronke said.

Ulta Beauty update

Fargo shoppers are curious about when the new Ulta Beauty store will open at 13th Avenue and 45th Street South.

Several inquiring minds saw the signs go up recently and contacted us about when the cosmetics retailer will move in.

According to the customer service hotline, the store is tentatively scheduled to open Nov. 22.

DSW Shoes put in a building permit request on the same block (near Kohl’s), but emails and phone calls to their media representatives were not returned. Stay tuned.

Taste of Italy moving

You may have noticed an empty storefront at Taste of Italy on First Avenue North this week in downtown Fargo.

But have no fear, the Italian eatery will reopen by the end of the month across the street in the Avalon Events Center, owner Stan Hoglund said this week.

Taste of Italy will open in the second-floor ballroom toward the end of October, and Hoglund’s team will take over management of the facility’s events starting Nov. 1.

Here’s my card

Do you have an interesting business card, or maybe even just received an interesting one?

We want to find out what sort of inventive cards people are handing out these days in the new era of social networking.

Please send them to: Business Editor Heidi Shaffer, The Forum, P.O. Box 2020, Fargo, ND 58107.


Readers can reach Forum business editor Heidi Shaffer at (701) 241-5511 and Forum business reporter Dave Olson at (701) 241-5555.