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Associated Press, Published April 15 2011

Owner Craig Leipold says Wild fans deserve better

ST. PAUL - Minnesota Wild owner Craig Leipold says he is disappointed his team missed the playoffs for a third straight season.

Leipold said he's still trying to "come to grips" with the late collapse that sent the team tumbling to 12th place in the Western Conference. They went 2-10-1 from March 10 through April 7.

The Wild fired Todd Richards on Monday after the team missed the playoffs in each of his two seasons and for a third straight season overall.

In an interview with The Associated Press, Leipold said the organization lost money this year by not advancing to the postseason.

He says it's important to get back in the playoffs for business purposes as well as to restore the faith of the team's fans in the process of building a Stanley Cup contender.