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Heidi Shaffer, Published January 11 2011

InForumtix.com new ticket vendor for Fargodome

Fargodome concertgoers have a new name to get used to when buying tickets.

Tickets will now be purchased online through InForumtix.com, a new partnership with Forum Communications that completes the Fargodome’s transition to a new ticketing vendor.

The dome decided in August to end its 17-year relationship with Ticketmaster and switch to New Era Tickets.

A big part of the change was to gain more local control over ticketing, said Rob Sobolik, the dome’s general manager.

The new flexibility with New Era allows the dome to set convenience fees, he said.

The proposal with Ticketmaster would have increased fees to as much as $8.50 a ticket, Sobolik said.

“They were increasing the convenience fee greater than what we were comfortable with,” Sobolik said.

Convenience fees under the new ticketing vendor will be $6.50, which is up from previous rates but in line with the trend to increase fees by 25 cents every two years, Sobolik said.

“I would be wrong if I didn’t acknowledge the fact that it’s also a revenue source for the Fargo­dome,” Sobolik said. “It’s a very large building, and so we look at all revenue sources possible.”

New Era Tickets is owned by Comcast Spectator, the parent company of Global Spectrum, the dome’s management firm and Sobolik’s employer.

For customers, online ticket purchasing will remain largely the same, he said.

Dome staff has prepared over the past few months to get ready for the new system, Sobolik said.

Forum Communications, which owns The Forum, will pay an annual fee of $36,000 for the naming rights to the ticketing service.

“We are excited to be able to join in partnership with the Fargo­dome to facilitate a more affordable and more local ticketing experience,” Forum General Manager James Boberg said in a statement.

The InForumtix.com logo will appear on signage in the Fargo­dome that was previously occupied by Ticketmaster, Sobolik said.

Any ticket purchased through Ticketmaster for an event at the dome prior to the switch will be honored, according to a Fargo­dome news release.

Tickets for both Monster Jam and “The Wizard of Oz” will only be available via ticketmaster.com.

For more information

Readers can reach Forum reporter Heidi Shaffer at (701) 241-5511