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Published November 05 2010

Where are they now?: Dahl has made social media into a career

Alyssa Dahl likes to joke that Facebook is her job. She doesn’t work for the social media giant. The former Concordia women’s hockey and volleyball player spends the bulk of her time as a data and social media analyst for Fargo marketing firm Sundog.

“I first joined Facebook when I enrolled in college,” said Dahl, a 23-year-old from Willmar, Minn. “Thinking back on it now, I can’t believe that it’s become so big in the last five years that this is my job.”

Dahl said she was hired to be a data analyst for Sundog, but her position changed in the last year as social media has became more-and-more a part of everyday business models.

So what does a social media analyst do?

She scours Twitter and Facebook, plotting trends and effective marketing strategies for Sundog clients.

Every tweet, Facebook post and YouTube video Dahl reads or watches contains knowledge that she can pass on.

Sundog’s clients range from retail to government.

“A lot of times our clients have a social media presence already,” Dahl said. “But they don’t know what they are doing with it. We set up plans and platforms and give them a strategy behind it.”

Dahl did plenty of social networking at Concordia before graduating in 2009.

She played three years of volleyball and four years of hockey. She is seventh on the Cobbers all-time list with 1,461 career assists in volleyball.

She earned all-Minnesota Intercollegiate Athletic Conference honors as a forward on the hockey team. Dahl scored 22 goals and had 26 assists in 86 games for the Cobbers.

She said her best memory is of beating perennial power St. Thomas during her freshman year.

“We were bad and they were good,” Dahl said. “We beat them 1-0 and we got to go out to a steakhouse. We felt like we were at the state tournament. The next day we lost to them 8-1.”

Dahl said she excited about the future of Sundog, and her social media role with the company.

“I hope to take all my knowledge and help the company grow,” she said. “I have really high hopes.”