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Associated Press, Published September 30 2010

Senate votes to turn down volume on TV commercials

WASHINGTON (AP) — Legislation to turn down the volume on loud TV commercials that send couch potatoes diving for their remote controls looks like it'll soon become law.

The Senate late Wednesday unanimously passed a bill to require television stations and cable companies to implement industry standards capping the volume of commercials and equalizing the volume between ads and other programming.

The House has passed similar legislation but minor differences have to be worked out when Congress returns to Washington after the Nov. 2 election.