Published August 21 2010
Sibelle-Chic items to grace Emmy gift bags
Fargo-Moorhead artists Karman Rheault and Tara Argall will travel to California next week to show off their metalwork art jewelry during a Friday Emmy Awards celebration at the Warner Bros. mansion in Beverly Hills.
“It’s going to be quite an adventure,” Argall says.
Items from their Sibelle-Chic jewelry line will be included in gift bags for celebrities and high-ranking execs, and Rheault and Argall will also personally give out some of their stainless steel and copper jewelry at the shindig, which just happens to be hosted by singer Lionel Richie.
“We’re pumped,” Rheault says.
Along with Richie as host, Argall says actress Halle Berry and Guns N’ Roses frontman Axl Rose are supposed to be there, among other celebrities. Paris Hilton may also make an entrance.
What the Sibelle-Chic gals find amusing is that, as Argall puts it, “neither Karman nor I are particularly starstruck.”
Rheault says she’s been reading her People magazines trying to brush up on who’s who in the celebrity scene.
Rheault isn’t certain how their jewelry was discovered by Beverly Hills-based Bellafortuna Entertainment, which is providing gifting services for the event they’ll be attending. But the two women had been out and about, trying to get their art jewelry noticed. They’ve attended retail shows from Minneapolis to California in an effort to promote Sibelle-Chic, which is now available in a number of states.
Anita Thompson, owner of Bellafortuna, calls the Sibelle-Chic jewelry “absolutely beautiful.”
“It has a feeling of being very natural,” Thompson says.
Liz Walberg co-owns the c.lizzy’s store on Broadway in Fargo, which carries Sibelle-Chic jewelry, and calls it “a great line.”
“I think a lot of women are looking for a signature, bold piece that you would dress around,” Walberg says. And she says the Sibelle-Chic jewelry “definitely makes a statement.”
Argall and Rheault have been working hard to create the pieces for next week’s party. They needed 100 items for gift bags and about 30 to 40 to be given out personally at the event.
Despite those numbers, these women won’t be getting rich on the deal. In fact, they supply the items for free. The value of the opportunity for the Sibelle-Chic line is in the exposure it offers.
“Good advertising dollars, I think,” Argall says.
They’re hoping the exposure will bring their F-M-based business some attention and bump up their online sales figures.
And even though they’re not celebrity watchers, Rheault says, “We sure would like for them to endorse us.”
That kind of partnership might even persuade Argall and Rheault to be a little more interested in the Hollywood set.
If a bunch of celebrities did begin wearing their jewelry, Rheault says, “I’m pretty sure I’d start watching TV.”
For more information
Sibelle-Chic Jewelry is available in Fargo at c.lizzy’s, 410 Broadway N.; the Plains Art Museum gift store, 704 1st Ave. N. and at Underbrush Gallery, 1450 25th St. S.
Readers can reach Forum reporter Shane Mercer at (701) 451-5734