Published June 25 2010
Moorhead business auctions everything from aircraft to real estate
Gary Brenden, a former auctioneer and mortgage manager, has opened Brenden Auctions at 2310 4th Ave. N., along U.S. Highway 75. Customers can either bid online or attend the auction live at that location.
Brenden, who launched the business in April, said he spent about a year developing software that conducts the entire auction online in scheduled 15-minute time increments.
“People like it because they know at a certain time the item is going to be sold,” Brenden said. “Bidders talk to the owners directly.”
Sellers conduct their own auction and pay Brenden Auctions to use the software,” he said.
Tyler Williamson, a North Dakota State University student who will graduate this summer, developed the software.
Brenden Auction bidders must register and receive a bid number that they retain for future auctions, Brenden said.
“You can bid as an unknown entity. You can do it online, and nobody else knows who’s bidding,” said Mike Haugen, aircraft sales representative.
Brenden Auctions will be selling aircraft ranging from small passenger planes to $15 million business jets, said Haugen, a former commercial pilot and retired Air National Guard major general.
“We put it online and advertise it all over the world,” Haugen said.
Brenden’s son Cody Brenden is office manager for the business, whose Moorhead office will be open from 9 a.m. to 5 p.m. Monday through Friday.
Steve Alm will serve as farm equipment and land sales representative, and Jack Haugen will also serve as a sales representative. Gary Brenden will specialize in land and lake property sales and working with financial representatives.
Gary Brenden said he expects farm equipment, ag and hunting land, lake property and aircraft sales to be the most popular.
“We hope to grow into other states,” Brenden said.
For specific details about how the service works, visit www.BrendenAuctions.com or call (218) 477-7243.
Readers can reach Forum Business Editor Craig McEwen at (701) 241-5502