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Craig McEwen, Published July 22 2009

Companies ready for new headquarters

Fargo-based Heritage Homes and Prudential LRES Realty are growing.

A new 14,000-square-foot headquarters that will house the two companies is slated to open Sept. 1 at 1815 38th St. S. in Fargo.

Within two years, the sister companies expect to double staff from 40 to 80 employees, CEO Daryl Braham said.

“This is part of the vision I had years ago,” said Braham, who in 2005 became CEO of both companies after splitting off from Lexus Development Co., now Lexstar Development.

“We’ve been planning this for five to six years,” said Tyrone Leslie, chief operating officer of Heritage Homes, Braham’s partner and brother-in-law.

They have cashed in on the real estate buzz phrase – location, location, location – to build an ultra-modern home construction and real estate sales center at the northwest corner of the highly trafficked Interstate 94/29 intersection.

Heritage Homes, a new home construction company, will occupy one side of the complex.

Prudential LRES Realty, a commercial real estate sales company, will occupy the other side, with a new logo.

“We will become Prudential Premier Real Estate on the day we move into the new offices,” Braham said.

“The building was designed for future expansion,” said David Shultz, its designer and president of Fargo architectural firm Shultz & Associates.

New Heritage Homes office amenities include a 1,100-square-foot, client-focused home design studio, Shultz said.

It will also serve as a customer education center staffed by Realtors, designers, drafters and project coordinators, Braham said.

Several in-house pods will display working kitchen and bathroom options for new-home construction.

“It’s an entirely new approach” that features “women-centric” trends in home design that have become popular in recent years, Braham said.

The new Prudential offices will have open, well-lit work stations, Shultz said.

“We designed this building with room to expand, to grow it by 50 percent in the future,” said Braham, who expects local real estate activity to flourish once the national recession ends.

“It’s already on the rebound,” said Leslie, noting that the Fargo-Moorhead area has not experienced the recessionary impact that other areas of the country have.

“We’re really investing in the community,” Leslie said. “We plan to be here a long time.”


Readers can reach Forum Business Editor Craig McEwen at (701) 241-5502