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Craig McEwen, Published May 01 2009

Kim’s Hallmark Shop, Vanity closing

Two longtime neighboring stores – Kim’s Hallmark Shop and Vanity – are closing their doors in the Moorhead Center Mall.

Vanity will close May 21 after 32 years in the mall, said Tabitha Miller, assistant store manager.

The store opened in 1977. A store-closing sale started about three weeks ago, she said.

“Basically, it was a business decision,” said Jodee Tollefson, Vanity director of marketing. “It was better for the company that we close the store.”

Kim Lien, who has owned Kim’s Hallmark card shop for 15 years, said the economy was the deciding factor in choosing to close her store.

“It was a good business,” she said. “We saw consumer buying habits change after 9/11 hit.”

Lien opened the former Peggy’s Hallmark on Aug. 1 1994.

A going-out-of-business sale is under way. Lien said she will officially close when all merchandise is sold.

“The customers is what I am going to miss so much,” she said. “A lot of these people are like my family.”

Vanity, with corporate headquarters in Fargo, is a mall-based retailer offering junior women’s apparel and accessories, Tollefson said.

The company has 200 stores in 26 states, including in the West Acres mall in Fargo.

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Craig McEwen at (701) 241-5502