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Craig McEwen, Published April 17 2009

Couple opens new Sears store

A new Sears store has opened in the EasTen Mall along U.S. Highway 10 between Moorhead and Dilworth.

It’s a Sears Hometown Store, one of 950 in the nation, said store owner Chad Freier.

The store carries appliances, electronics, hardware, lawn and garden equipment, exercise equipment and grills, he said.

Customers can also order almost anything Sears offers by going online at the store, Freier said.

“The other day, I ordered a lady a 4-quart pressure cooker,” he aid. “It’s going to be at her house in two to four days.”

His wife, Jennifer Freier, helped a customer search online for a portable dishwasher.

“It’s been busy,” said Chad Freier, who opened the store earlier than expected to help people affected by the flood.

“We had generators and sump pumps,” said Freier, so he opened the store before the April 6 planned date.

Fargoan Roger Rieger shopped at the store and bought a lawnmower.

“I didn’t know it existed. I happened to be driving by,” Rieger said.

He said the store reminded him of the former catalog stores Sears once operated in smaller communities.

“I like the small guy you can talk to that knows what he’s talking about,” Rieger said.

Chad Freier spent 18 years as a Sears service technician. He was a technician at the Sears store in Fargo from 1991 to 1996 and a Sears-contracted technician from 1996 until now, doing repairs for area Sears stores.

“I was fixing for all these other stores,” he said. “I’ve always wanted my own.”

The new store has a 6,500-square-foot sales floor and a 5,000-square-foot warehouse, Freier said.

It’s in the former Dollar Store, which also previously housed Jo-Ann Fabrics and Crafts, he said.

The store employs four people. Store hours are 9 a.m. to 8 p.m. Monday through Friday, 9 a.m. to 6 p.m. Saturday and noon to 5 p.m. Sunday.

To contact the store, call (218) 359-0359.

Readers can reach Forum Business Editor Craig McEwen at (701) 241-5502