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Jake Kettle, Published January 16 2009

Trollwood’s name magical, whimsical

Fargo

I urge Trollwood Performing Arts School to keep the name it has been established as a unique, successful and recognized brand for more than 30 years.

The local advertising agency that is offering to change the highly regarded Trollwood name to the generic “Inspiration Village” (a name that a quick Google search is the same as a Texas nursing home) at no charge should be met with a swift “No, thanks.”

That sort of free advice we can do without unless the public relations strategy is to find a solution to which there is no problem.

The Trollwood name transcends the meaning of the Fargo park it was named for and still maintains the image of something whimsical, magical and creative in a tree-lined setting in our valley.

Trollwood Performing Arts School has embraced and proven its inspiration by three decades of creative influence, thousands of joyous student hours, and tens of thousands of satisfied audience members – not by a pointless and pedestrian name change and logo.